We are BLOX
Rolling out four proven Coinmerce flows to sister company BLOX
BLOX Flows
After the Coinmerce redesign proved itself in the data, I led the rollout of four flows to sister company BLOX, guiding their team from design through to development.
Earn
The redesigned Earn feature made it easier to see eligible assets, expected rewards and the next payout at a glance. Activation grew at Coinmerce and, once rolled out on BLOX, Earn adoption grew and helped increase AUM.
iDeal | WERO
Bringing iDEAL into the buy flow removed the need to deposit first and buy later, so new users could go from sign-up to first purchase in one go. It became the most used payment method and the main driver of first purchases on Coinmerce, and the same result followed on BLOX.
Account Type
At Coinmerce, the redesigned account type selection made the difference between Yield and Custody clear before users committed, which led to more users choosing the account that fit them and fewer switching later. On BLOX, the same flow contributed to higher AUM.
DAC 8
DAC8 required us to collect tax information from every user, a step that easily turns into drop-off or restricted accounts. By explaining why the data was needed at the moment it was asked, the flow worked at Coinmerce, and BLOX achieved the same without disrupting active users.
